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Zip code maps show the areas covered by US Postal Service zip codes. They are widely used by businesses when planning marketing campaigns, opening new stores, and targeting direct mailings. The reason for this use is the availability of economic data for the individual zip code areas. Statistics on income, households and a variety of other metrics are available by zip code from the US Census Bureau. These allow businesses to target their efforts to the highest income or other demographic that is belived to correlate with marketing success.
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